Fashioning the New Woman: 1890-1925

October 5, 2012 - August 31, 2013

During the years historians call the Progressive Era, American women took on many new roles and activities, and fashion had to follow. Active lives required practical clothes. This exhibit examines the changes in women’s lives and clothing during this critical period in women’s history.

Women in the World:
Sports, Office, College

Energetically swinging a tennis racket, whacking a golf ball, or "wheeling" her bicycle down country lanes, the New Woman's subset, the "American Girl," was athletic, and required new or adapted clothes. Tennis, golf, and bicycling burst on the scene in the 1880s and 1890s, and offered active sports for men and women to enjoy in each other's company. The comfortable, popular shirtwaist outfit served well for tennis and golf, and less constricting corsets were marketed for sports activity. But more radical changes like trousers for riding bikes or horses, or form-fitting swimsuits that permitted swimming and not just a "dip," were slow to gain acceptance. It was still necessary for women to be "proper" and "attractive," and this sensibility tended to triumph over sense.
Women entered white collar jobs in great numbers after 1880. Jobs involving new technologies—the telegraph and telephone, the stenography machine and typewriter—were soon dominated by women, largely because there was no history of men in those jobs for women to displace. Women's presence in the previously male office domain, caused anxiety and inspired criticism and caricature, but female white-collar workers only increased in number.
From the late 1800s, increasing numbers of women attended colleges. At women's colleges especially, female students found not only the pleasure of intellectual studies, but the camaraderie of a community of women.
As with any venture into previously male arenas, women attending college raised social anxieties about upsetting traditional gender roles. Many feared that education would make women less interested in marriage and children. Popular magazines published many articles reassuring readers that "college girls" were not overly studious, man-hating freaks, but "jolly," normal young women.


Bathing Costume, about 1905-10

Cotton, full-skirted tunics over "bloomer" pants were the basic components of bathing dress from the 1850s until well into the early 20th century. Body-hugging knit styles were slow to gain acceptance after their introduction around 1910.

Friends of the Museum Purchase
Golf Outfit, about 1908

The garish plaid, a reference to golf's Scottish origins, and a pocket in the skirt lining in the front at shin level (to hold a golf ball), identify this as a golf skirt. Often golf skirts were a few inches shorter than regular skirts; vests or jackets often were worn over the shirtwaist.

Skirt, plaid wool twill; glazed cotton lining, Friends of the Museum Purchase.
Sweater Vest, about 1900-05, machine knitted wool, courtesy of Shippensburg University Fashion Archives and Museum.
Shirtwaist, early 1900s, courtesy of Linnard R. Hobler and Jean Maritz Hobler.
Reproduction collar and tie
Bicycle Outfit, 1890s

Divided or Trouser Skirt, Wool Twill.

Since bicycle bloomers inspired ridicule and criticism, many women preferred full-cut "divided skirts" like this. In response to this fashion quandary, bike manufacturers designed women's bicycles without the crossbar, and protective covers for gears and wheel spokes, so women could wear skirts without fear of their catching in the wheels or gears.

Gift of Becky Harlan.
Cotton collar, about 1900; cotton shirtwaist, about 1900 and wool jacket, late 1890s, Friends of the Museum Purchase.
Riding Habit with Breeches, about 1915

Wool twill, suede, oilcloth facing.

Label: Bonwit Teller & Co., New York.
Breeches permitted women to ride astride rather than side-saddle, as they had done for centuries. At first, only young girls were permitted to ride astride in breeches, but by the 1920s the new outfit and method were more widely accepted for adult women too.

Habit and boots courtesy of Shippensburg University Fashion Archives and Museum
Reproduction shirt dickey.
Automobile Duster and Goggles, 1900-09

Linen with oilcloth trim. Goggles, leather with cotton binding; metal eyepieces with tinted glass; replacement ties.

In the early years of the automobile, driving was as much a sport as it was transportation. Open cars required protective outerwear—a "duster" coat the color of the dust and mud sure to cling to the driver, goggles, and for ladies, hats firmly kept in place with long veils which kept dust off the face.

Friends of the Museum Purchase. Shirtwaist courtesy of Shippensburg University Fashion Archives and Museum. Linen Skirt, DAR Museum
Tailored Suit, about 1905

Cotton. Etiquette books and fashion magazines addressed appropriate office attire. Feminine frills were banned. Like the masculine-cut suits of women executives in the 1980s, the tailored suit was appropriate because it was masculine, like the domain in which it was worn.
Note the watch pin on the lapel: lockets and watches suspended on decorative pins were popular at this time, and a watch would have been useful to an office worker. The watch is suspended upside-down so the wearer can read it.

Private Lender
Watch and pin courtesy of Michelle Mott Juehring
Reproduction shirtwaist dickey
Shirtwaist Ensemble, early 1900s

As common as jeans and a T-shirt today, the everyday outfit of the turn-of-the-century college "girl" was a skirt, conveniently shorter than then-current fashion dictated, and a shirtwaist. The boater hat, borrowed from menswear like the shirtwaist, was also popular.

Cotton shirtwaist, about 1903-08, and boater hat, about 1900, courtesy Mary Doering Wool skirt, about 1904-08, courtesy Shippensburg University Fashion Archives and Museum Boots, about 1910, gift of Ronnie Carpenter
Sweater, mid-1890s

Wool with glass buttons, silk cord loops.

Entirely new to women's wardrobes, the sweater was a casual garment worn for sports, "outings," and on campuses. Some college basketball teams wore sweaters with their bloomer pants.

Loan courtesy of Historic Northampton (Massachusetts)
Basketball or Gym Uniform, about 1900-10

Wool Twill.

At the same time that bicycle bloomers were met with criticism, basketball or gym bloomers were acceptable because they were worn in the seclusion of a gymnasium, without male onlookers. Some college basketball teams paired the bloomers with sweaters instead of blouses. In either case, heavy wool was impractical: both hot and difficult to launder.

Friends of the Museum Purchase.
Basketball or sport shoes, canvas with rubber soles, about 1910, courtesy Shippensburg University Fashion Archives and Museum.
Reproduction shirt dickey, modern stockings.
Graduation Dress and Sash, 1894

Figured silk.

White, long associated with youth and innocence, and with rites of passage like baptism and marriage, became standard for girls' graduations from grade schools, high schools, and eventually colleges.

This dress was worn by Eva Brawley Dickson in 1894 for her graduation from coeducational Allegheny College in Meadville, Pennsylvania. Later that year she wore it as a wedding dress.

Gift of Joan R. Gibson