WASHINGTON, DC – The National Society Daughters of the American Revolution launched a newly refreshed public-facing DAR logo at the Opening Night Ceremony of the 128^th DAR Continental Congress on June 26.

The refreshed design honors the character and style of the original public-facing logo that was introduced in 2002, while giving it an updated, contemporary look and feel to enhance its versatility. The updated design of the star and stripes image symbolizes the waving American flag, advancing the DAR’s overarching foundation as a patriotic organization. The three stripes represent the DAR’s three founding principles: historic preservation, education and patriotism. The strength of the refreshed logo is its versatility. It can be used horizontally or vertically, as well as in several slight variations in which each retains the official branded look of the DAR.

The refreshed DAR logo will begin to be incorporated in public-facing materials and efforts during a gradual transition period. DAR states, chapters and members are encouraged to start using the refreshed logo in their promotional efforts when it is logistically and cost-effectively feasible to do so. The original design of the DAR logo is still an accepted and appropriate branded symbol to use for the DAR during the transition period as the organization gradually begins to use the refreshed design of the logo in all chapter, state and national branding.

This refreshed logo will be a constant reminder that the National Society Daughters of the American Revolution is a relevant, engaging and purposeful service organization. DAR members everywhere are encouraged to help amplify the DAR message to the world by consistently using the DAR logo in all their public relations efforts.

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The National Society Daughters of the American Revolution was founded in 1890 to promote historic preservation, education and patriotism.  Any woman 18 years or older, regardless of race, religion, or ethnic background, who can prove lineal descent from a patriot of the American Revolution is eligible for membership. With more than 185,000 members in approximately 3,000 chapters worldwide, DAR is one of the world's largest and most active service organizations. Encompassing an entire downtown city block, DAR National Headquarters houses one of the nation’s premier genealogical libraries, one of the foremost collections of pre-industrial American decorative arts, Washington, D.C.’s largest concert hall, and an extensive collection of early American manuscripts and imprints. To learn more about the work of today's DAR, visit www.dar.org.